I’m pleased to hear that Coventry Children's Services seems to be having success with its “Do It For Daniel” recruitment advertising campaign.
I don’t care if some people find the campaign controversial. If it succeeds in recruiting suitably qualified and experienced people it will be serving maltreated children and young people in Coventry well.
Even harder is the issue of retaining those people who have been recruited. That’s the next challenge for whoever is managing services in Coventry now.